At the beginning of 2020 we made it a goal to create a delicious cocktail cherry that would compliment our bestselling Old Fashioned Cocktail Mixer. We began by tasting many of the cherries currently available on the market, making notes about what we liked and didn't like. A fluorescent pink cherry with junk ingredients was not what we were going for. We wanted to use an Amarena-style cherry, with real ingredients. Our recipe needed to offer the perfect balance of sweet and tart, and we wanted the fruit to be slightly firm, not mushy.
Want to win an Eli Mason Old Fashioned Friday Experience complete with delicious food and whiskey for you and 9 friends? Well, keep reading!
Did you know that more than 300,000 children are diagnosed with cancer each year? This is something our family first experienced when our niece (and flower girl) was diagnosed with lung cancer as an infant. She was a patient at St. Jude Children's Research Hospital in Memphis, Tennessee, and today we are grateful to report that she is a happy and healthy adult!
September is Childhood Cancer Awareness Month, so for the second year in a row we're donating $1 from each bottle of Eli Mason we sell in September to St. Jude. A 3-pack means we'll donate $3, a 12-pack means we'll donate $12, and so on.
The customer who purchases the most bottles in September will receive an all-inclusive Eli Mason Old Fashioned Friday Experience for up to 10 guests! I'll come to you, and I'll bring my friend (and Eli Mason co-owner) Dixon Dedman of Kentucky Owl with me. We'll take care of everything. We'll bring the Old Fashioneds, delicious whiskey, we'll even bring some amazing food! Check out the video from last year's winner. I promise you this year's winner will not be disappointed!
Last year's winner purchased 27 bottles of Eli Mason, so stock up this month and hand out Eli Mason to all your friends. Who knows, Dixon and I might just bring the Eli Mason Old Fashioned Friday Experience to you!
Christopher H. Thomas | Managing Partner | Eli Mason
We here at Eli Mason are taking COVID-19, also known as the Coronavirus, seriously, but we're also trying to keep a positive outlook and not give in to fear and mass hysteria and a "the sky is falling" mentality. In that spirit, here are our top three tips for getting through this global pandemic (fancy words):
1) Wash your hands. When in doubt, just wash your hands. Handling cash? Wash your hands. Shake hands with someone? Wash your hands. Pushing elevator buttons or holding on to a handrail? Wash your hands.
2) Don't touch your face. You don't want any nastiness getting into your system by biting your fingernails, picking your nose (We all do it!), or rubbing your eyes.
3) Don't isolate yourself. We all need human connection. Seriously, a good friend was just telling me about a study he read showing how good hugs are for your immune system. Is right now the wisest time to jump into large, random crowds for no good reason? Probably not. But if your dear friend is having a dinner party for her birthday, and everyone is generally healthy, go to that party and give her a hug and tell her how much you love her.
4) Have a drink and relax. But don't overdo it. Enjoying a drink and good conversation with your spouse, or your better half, or your buddies, is awesome. Do that. But drinking to excess is not good for your immune system. So pay attention to your consumption level and make sure you're not drinking to avoid fear or anxiety or whatever. That's not good for you now, or ever.
That's it y'all. Just stay calm, be smart, make good decisions, and we'll get through this together.
Christopher H. Thomas / Managing Partner / Eli Mason